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The feature, called "couples linking," is a response to the increase of user interested in non-monogamous relationships. In the past, polyamorous couples had a work around to find additional partners on the app. Couples would make a single profile under one gender and include a picture of the pair. The new feature allows both people in the poly polyamorous couple to link to each other. Data from the company states that 42 percent of users would consider dating someone who was already in an open or polyamorous relationship.

Dating site OkCupid adds feature for polyamorous couples

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Low 66F. Winds E at 5 to 10 mph. Updated: May 15, am. Dating site OKCupid recently confessed to running a few odd experiments on users. For a few hours one day, they removed all photos on dating profiles. Then they removed the text from profiles. Finally, they told people they were a good match even when they weren't.

This reminds me of the recent revelation that Facebook dickered around with user news feeds to accentuate positive or negative posts. The result of that was a big burst of user asking and tsk-tsking from the tech press. But OKCupid's experiments didn't really generate much outrage. What happened? It's possible to argue that OKCupid's userbase, while large, is nowhere near the size of Facebook's and couldn't generate the same tidal wave of emotion. And there's also the fact that Facebook can't seem to go a week without ticking people off, and people are more inclined to get upset about their transgressions.

Though I think a lot of the difference comes with the experiments themselves. While Facebook manipulated people's emotions, OKCupid briefly altered the way you perceived matches.

There's also the fact that OKCupid's results were less intuitive and more interesting than "being exposed to sad stuff makes you sad. But when the pictures were turned back on, many of these conversations abruptly stopped. OKCupid also wins points in my book for giving detailed results from the experiment, and writing them in a whimsical way.

They're also one of the few willing to release those results. This is how websites worth their salt keep their audience and maximize their sales. It's time to get used to the fact that we're being experimented on constantly, and we'll rarely know about it. Toggle navigation Menu.

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OKCupid, the popular dating site, recently admitted to experimenting on users. But unlike the outcry that came from Facebook's experimentation. Hello! It looks like you might be looking for some advice on your profile! If you haven't seen them already, here's a couple good sources of advice to start with.

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Partner’s wealth ‘very important’ to only 5% of OkCupid users, survey finds

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