Farmersonly.com commercial
D ating a farmer is no joke. Just ask Jerry Miller, founder of FarmersOnly. But Miller is thrilled when people stumble on his delightfully goofy commercials for the site. These days, he can rattle off the celebrities that have gently poked fun at the site and its advertisements from Ellen Degeneres to Carrie Underwood to Carmelo Anthony.
You don't have to be lonely
Learn everything you need to know about content strategy powered by our in-house content strategists and ghost writers we source from WriterAccess. One evening I was watching television with a friend when a commercial came on that I was convinced was a joke or a parody. It was a commercial for a dating website—nothing too unusual there; after all, commercials for Match.
However, this commercial made me sit up and take notice. This commercial was targeting an even smaller niche: farmers. FarmersOnly was founded in by Jerry Miller. According to a Business Insider Article , before creating this website, Mr. Miller was an ad agency owner in Ohio. He came up with the concept for the website after seeing a friend, who was a divorced rancher, struggle within the dating world.
He created the website to give others in the same position a chance to meet like minded individuals. After all, as useful as websites like Match. On the technical side, Jerry Miller kept in mind that many people who live in rural areas may not have high speed internet, so he created his website to be simple and easy to load—even on a dial up connection. The commercials for FarmersOnly may be a bit humorous to those of us who are not interested in the farming or ranching lifestyle.
The website is frequently advertised on cable TV in my suburban area, and likely has an even bigger impact on rural television. As a marketing copywriter , it can be confusing to decide how to approach a blog, article or website. Do you want to take a broad approach or a niche approach? While every project is different, the success of FarmersOnly should prove that even the seemingly smallest niche can be just the market you are looking to target.
While the market may not have supported another large, generic dating website, FarmersOnly has been extremely successful. So, if you are thinking about the best way to make an impact, sometimes it makes sense to think small. Making a big impact in a small market may help you achieve more success than making a small impact in a big market.
Tracy S is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. The WriterAccess blog. Content strategy the write way!
rainbowconnections.co.nz City folks just don't get it!TM. Forgot your Username or Password? Click Here. If you don't have a rainbowconnections.co.nz account, you can create. Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite rainbowconnections.co.nz TV Commercials. Watch the.
By Joshua Gardner. Hipsters have OKCupid, the devout have ChristianMingle and country folks can now seek out love on the oddly named but percent real FarmersOnly. The free dating site boasts an impressive ,plus users nationwide and has a wildly popular commercial that has Americans from Biloxi to Bismark spewing the slogan 'City folks just don't get it' every day. To help spark that rural romance, the Miller started FarmersOnly.
Dave knew from the moment he ended his first phone conversation with Alicia she was the woman he would marry.
Couple now featured in FarmersOnly. Their match was so successful, the couple is now featured in a FarmersOnly. Before FarmersOnly.
FarmersOnly.com TV Commercial, 'Blind Date'
Learn everything you need to know about content strategy powered by our in-house content strategists and ghost writers we source from WriterAccess. One evening I was watching television with a friend when a commercial came on that I was convinced was a joke or a parody. It was a commercial for a dating website—nothing too unusual there; after all, commercials for Match. However, this commercial made me sit up and take notice. This commercial was targeting an even smaller niche: farmers. FarmersOnly was founded in by Jerry Miller.
Farmer dating site commercial
It just seemed too obvious, I guess. But if you want to embrace life, really embrace it, you should pause every now and again and acknowledge true genius when you see it. Even if it is blatantly obvious. Our story begins with three utterly unappealing people who apparently are supposed to be farmers though, realistically, they seem to have escaped from the set of Hee Haw. One wears suspenders and looks about I shall call him Horatio. A second wears a green cap, boot, has a potbelly going over his jeans and stands near a dog. He shall be , for our purposes, Cinna. A third, the smart one apparently, wears a red cap and seems wistful in a Gomer Pyle sort of way.
Men looking for those who are a man online dating service is single and mother site commercial fishing, take consideration.
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FarmersOnly: Finding love in the fields
While on a blind date, a man in a suit completely ignores the girl beside him and talks to his business partners over the phone instead. When he suddenly loses connection, the girl realizes she has to. So, she goes on FarmersOnly. When the businessman finally turns to his date, he can only watch as a cowboy drives away with her. Brand Marketing. Digital Marketing. Ad Sales. Consulting company. Investment firm. TV Audience Measurement. OTT Measurement. TV Attribution. Multi-touch Attribution MTA.
