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Hosted by Runway East and chaired by Cathy White, founder of CEW Communications and GeekGirl , the event saw four startup founders and former-CEOs take to the stage to bear all and divulge the nitty gritty on why their respective ventures ultimately crashed and burned. Routledge shared his story of co-founding MatchChat — a social network for sports fans, which pivoted into an AdTech product and subsequently failed. We wanted to do a football app because we liked football, not because we wanted to solve any sort of problem. It was serving 50 million mobile ads per month, but I hated advertising.
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Hosted by Runway East and chaired by Cathy White, founder of CEW Communications and GeekGirl , the event saw four startup founders and former-CEOs take to the stage to bear all and divulge the nitty gritty on why their respective ventures ultimately crashed and burned. Routledge shared his story of co-founding MatchChat — a social network for sports fans, which pivoted into an AdTech product and subsequently failed. We wanted to do a football app because we liked football, not because we wanted to solve any sort of problem.
It was serving 50 million mobile ads per month, but I hated advertising. Routledge had a business mentor who said he could see MatchChat was struggling. The mentor advised him to take his team away for a few days for a change of scenery and to ask each other some really fundamental questions.
Do we want to work on this for the next five years? Just everything about the ecosystem was making me angry. I blamed other people a lot. It took some time, but the founder eventually took responsibility for the failure of his startup — he recognised it was his fault MatchChat took money and advice from the wrong people. The only thing I can liken shutting down a company to is a mixture of a divorce and a death.
It consumed everything. What do I do with my life? My mental health was really affected. It was going through this that helped Routledge find something he is really passionate about: mental health. In April last year, he founded Sanctus — a startup aiming to change the perception of mental health, increasing open conversation around this area and advising businesses on how to create environment where mental health problems are accepted.
Routledge rounded off by reiterating his key pieces of advice for startup founders and wannabe entrepreneurs. Image via Twitter. The Pros and Cons of Financial Apps.
In this Startup Postmortem, James Routledge, former CEO of MatchChat, explains why his startup failed and what he learned from the. Matchchat. likes. Meet new people and make friends around the world. Match with someone and have a conversation today!
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